Every time I've passed this one, something about its simplicity (both in design and colour) really drew me to it. Combine that with very tactful spacing and contrast, and you've got a fairly effective logo on your hands.
Considering there isn't much in terms of really adventurous design around my area of town, settling for a well-built company logo seemed like a sensible second choice. Or, maybe it's just a sign I need to get out of the house more. Once the ice is gone, perhaps.
Until next week, folks.
